Southern Oregon :

Regional Workshops & Industry Trainings

Across our expansive region, many tourism communities have actively sought out further trainings in key industry areas. Whether as a result of lack of DMO resource or lack of local expertise in any given area, TSO-sponsored trainings were an investment that gathered stakeholders in their communities to learn more from seasoned veterans about the professional opportunities and challenges before them. Investment for biennium was $5000.

Goals

Deliver trainings or workshops in several parts of the region; cover several different topics; invite new stakeholders to the table to learn more about tourism investments in their communities

A speaker presenting to a room of attendees at one of the regional training workshops.

Outcome

Tourism Grants Workshop

April 2018 – Medford
by Meredith Howell
30 Attendees

Understanding International Tourism and the Buying Chain Workshop

October 2018 – Medford
by Billie Moser
15 Attendees

Tourism Grants Workshop

March 2019 – Roseburg
by Meredith Howell
50 Attendees

Tourism Grants Workshop

March 2019 – Klamath Falls
by Meredith Howell
40 Attendees

Results

Successful orientation about the new Travel Oregon Matching Grants Program to a variety of stakeholders in several communities. TSO investment in international tourism training helped educate stakeholders about the way the international buying chain worked and how they could maximize that for their businesses through regional participation in FAMS and other Travel Oregon trainings.

Moving Forward

Strong regional appetite for more trainings in every community—these investments in our stakeholder’s professional development create increased local capacity in so many ways.

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