Oregon Coast :

Oceania Sales Mission

A Sales Mission and Media Outreach trip to Oceania in February 2019, performed with the hopes of increased number of FAMs, stories and awareness in the Coast Regions of Australia and New Zealand

Outcomes

Visit USA Australia and New Zealand Trade Shows: February – March 2019

Travel Oregon, along with the Oregon Coast Visitors Association and Central Oregon Visitors Association participated in the Visit USA roadshows in Australia and New Zealand. The events were well attended and included a free flow shopping session for impromptu B2B meetings and networking.

In addition to the travel agent and trade media networking, team Oregon networked and marketed the state to 25 product managers in Sydney via pre-scheduled Brand USA B2B meetings.

Agents in Attendance

220 Melbourne
215 Brisbane
313 Sydney
90 Wellington
300 Aukland

Brand USA Australia International Media Marketplace: Sydney Australia, February 2019

To wrap up the Brand USA and Visit USA roadshows, Travel Oregon and partners met in one-on-one appointments with key Australia media at the International Media Marketplace in Sydney promoting Oregon story angles. A deskside meeting with the Adventure Travel Editor for National Geographic Adventure Magazine – Australia resulted in a single feature story for this publication along with three to four additional freelance stories developed for other media outlets. Story highlights will include paddling and culinary experiences on the South Coast, Central Oregon mountain biking, custom bike makers and the Oregon Timber Trail.

Moving Forward

Made connections and successful pitches to media and travel trade. Like most Global Sales tactics, it is difficult to determine successes immediately, though they are becoming clear slowly but surely. Successes will be ongoing.

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